Marketing Manager/Administrative Assistance to Dr. Melissa Laborsky
Embarking on this collaborative journey began with offering technical support for Zoom meetings and unfolded into the development of new online branding.
I took the lead in shaping the overall content strategy, encompassing branding, website content, blogs, emails, social media content, and video creation, along with designing engaging visuals using Canva.
I played a pivotal role in the recording, editing, and publishing of content for YouTube and various social media platforms. This effort was instrumental in elevating the online presence of Dr. M. Laborsky. Additionally, I spearheaded the content strategy for online courses, overseeing the creation and publication of ebooks, developing an impactful oracle deck, and contributing to the seamless and compelling digital learning experience.
Through my multifaceted involvement, I orchestrated a comprehensive enhancement of Dr. M. Laborsky's online presence, ensuring a cohesive and impactful representation across various digital channels.
Event and Retreat Planning and Collaboration
I've had the privilege of collaborating with Susan Cotter, a versatile individual known for her roles as a Shaman, Psychic, and Qoya Leader. Together, we successfully orchestrated two transformative retreats—one in Todo Santos/Pescadero BCS, Mexico, and the other in Puerto Rico.
My contributions to these collaborations extended to meticulously scouting out ideal locations, and managing every aspect of retreat planning, from scheduling and venue selection to marketing strategies and website design. Additionally, I took charge of recruiting and coordinating various elements to ensure the success of these immersive experiences. Working with the location and Susan to make sure every detail of the retreat ran smoothly, and all details of the retreat were outlined for each attendee.
Administrative Responsibilities for The Creative Thread
Personal assist and admin responsibilities of the CCO of The Creative Thread. I’ve skillfully managed expense reports. Organized Pantones, samples, and production orders both physically and digitally for a dynamic product development firm.
The Creative Thread
This ongoing collaboration has notably adapted, particularly in light of the industry's challenges during the pandemic. It serves as a prime illustration that change is the only constant. I possess a keen ability to seamlessly transition between roles and fulfill diverse responsibilities to ensure task completion.
My scope of responsibilities has encompassed a wide array of tasks, including managing corporate expense reports, digitally organizing production orders, overseeing social media presence, recording tax expenses, physically organizing production items, and undertaking numerous other crucial functions.
Content Creation
Helped create online content and videos. Edited Videos for social ING, FB, and YouTube. A plus, I got to trade content creation for training!
MyStrengthFactory.com
Hi, I’m Lyndsey
I am excited to expand my network and discover the perfect synergy for mutual growth.
My professional journey began in 2007 when I pivoted away from the classroom and embarked on a career in Co-op/MDF Marketing. I collaborated with renowned brands like CIBA Vision and Electrolux/Frigidaire.
From there I advanced from a call center role to the Digital Marketing Coordinator at LifeLock. Notably, I managed their affiliate program during a pivotal pre-IPO phase.
During my time at LifeLock, I spearheaded initiatives to combat prevalent fraud within the affiliate marketing program. My efforts played a pivotal role in unearthing one of the largest commission scams that affected well-established brands. By collaborating closely with our customer service team, cultivating internal and external relationships, and doing my own detailed research, I successfully battled fraud and generated sustainable sales. I led our presence at prominent affiliate marketing conferences, including planning booth setups and conference materials. I honed my expertise by participating in educational conferences within the affiliate marketing realm.
This path eventually led me to become the inaugural employee at Find Your Influence (FYI), a cloud-based software platform facilitating brand-influencer connections and streamlined sales tracking. At FYI, I established connections with influencers, educating them about the platform's innovative features and novel approaches to brand collaboration. I orchestrated a nationwide roadshow to engage with influencers, raising awareness about FYI's capabilities.
This transition marked a shift from the startup culture to entrepreneurial pursuits, as I ventured into freelancing. I dedicated my energy to collaborating with creators whose products and services align with my values, simultaneously embarking on a fulfilling journey toward holistic health and spiritual growth that I am immensely proud of.
Above all, I embrace the role of a devoted parent to an exceptional toddler. Crafting a harmonious work-life equilibrium holds great significance to me, as I aim to provide an inspiring example of thriving across all life dimensions. I find joy in exploration through travel, outdoor adventures, and the simple act of laughter.
I look forward to contributing my skills and expertise to my next transformative endeavor.